Non-standard ethnics

What if we take traditional ethnic elements and add them to a modern image? Our shooting is dedicated to the integration of traditional Udmurt accessories into a modern fashionable image.
Who are the Udmurts? Small ethnic group of Russia. The Udmurts are one of the indigenous peoples of the Middle Urals, belonging to the Finno-Ugric group.

The clothes of the Udmurts are a special symbol that protects the wearer from external unfavorable natural conditions and unkind forces. The modern world really lives in the times of the Apocalypse. From the Greek Apocalypse, this is a disclosure. People became open to each other. We have ceased to be ashamed of ourselves, our sexual orientation, gender, work, ethnicity. We can be proud of who we are. Therefore, we can openly carry and integrate what our ancestors left us in our own «I am».

Model: @_yaroslavochka_
Model: @te_anastasia
Model: @dima_art_mb

MUA: @vm_18studio

Stylist: @linakas.me